Sling TV is owned by Dish networks. The parent company runs a satellite TV service and it is suffering the loss of customers who are turning to internet-delivered live TV systems. Dish Network’s customer base has fallen from 14.1 million at the beginning of 2014 to 9.39 million at the end of 2019.
As Sling TV is one of the most successful video streaming services in the USA, cord cutting is causing Dish networks to lose customers in its main business while gaining customers in its Sling TV subsidiary. The Sling TV subscriber base rose from 54,000 in 2014 to 2.59 million at the end of 2019.
Sling TV is the second largest internet-based live TV provider. It is ahead of YouTube TV, which has just over 2 million subscribers and behind Hulu, which has a little over 3.2 million members.
The market for live TV streaming services is still relatively small compared to video on demand streaming services. The leader in that market, Netflix has 61 million subscribers in the USA and 167 million subscribers worldwide. Sling TV only operates within the United States and Puerto Rico.
Who is Sling TV best for?
The Sling TV marketing strategy targets the 18 to 35 age range. It attempts to catch new householders when they are the point of selecting an entertainment provider for the first time. As such, it competes head on with cable TV providers and satellite TV systems, including its own parent company, Dish Networks.
In order to tailor its services to the younger market, Sling TV created smaller channel bundles than those offered by traditional cable TV carriers. The aim of this strategy is to be able to offer a home TV service at a lower price than the big cable systems. Sling TV also introduced more flexibility by making more addon channels available.
Sling TV doesn’t carry local TV broadcasters or regional sports networks because its research shows that a typical cord cutter will install an antenna to receive local terrestrial transmitted stations. This strategy also enables the service to keep its costs low. So, overall, Sling TV is best for savvy young householders who are prepared to combine transmission systems in order to get the best TV available at the lowest possible price.
How to access Sling TV
Sling TV is only available over the internet, so all subscribers to the service need to have an active internet service in one form or other in order to receive the service. Home wifi systems make it easier to get the Sling TV service onto a TV set. Smart TVs are able to receive the Sling TV service directly from the internet without any intermediate device.
Other ways to get Sling TV onto a TV set are through set-top boxes and game consoles. Sling TV plays through the AirTV Player, Amazon Fire TV Stick and Amazon Fire TV Cube, any Android TV box, Apple TV 4th Generation and 4K, Mi Box, Roku, the TiVo Stream 4K, and the Xbox One game console.
Sling TV can also be streamed to mobile devices with apps for Android-based phones and tablets and the Kindle Fire tablet. There is an app for iOS devices, which includes iPhone and iPads. Computers running Windows, Linux, and Mac OS can also receive Sling TV over the internet. The Sling TV service can be transmitted from mobile devices and computers to a TV set over the home wifi system to TV sets with the Google Chromecast streaming device.