Optimum operates a cable TV service. As with all cable TV companies in North America, the company exploited new markets to gain extra value from its investment in its cable network and added internet and telephone services to its activities.
Optimum’s coverage area is very small. It covers only four states. However, they are densely populated: Connecticut, New Jersey, New York, and Pennsylvania. Optimum’s cables pass by the homes of 12.4 million people, making it the fourth-largest service area by population in the United States.
The name Optimum is actually a brand and not a company. The business behind the brand was Cablevision and some market analysts referred to the cable TV operation as “Optimum by Cablevision.” In 2016, Cablevision was taken over by Dutch telecoms conglomerate, Altice. The European operator had already established a presence in North America by buying Suddenlink in 2015.
Today both Optimum and Suddenlink are in a branding transition to merge their identities into a single unit, called Altice USA. For the time being, the former Cablevision operation is known as “Optimum by Altice.” The Suddenlink’s service area is larger than that of Optimum but it has a smaller population. The combined area of operations of Altice USA’s two divisions makes it the fourth-largest cable internet service provider in the USA.